ER Advantage Medical Investments was created several years ago to be the incubator vehicle for new businesses within the ER Group of companies. Over the past eight years, the company has seen businesses grow and develop, launching them out on their own if and when they were ready.
One example of this is Hello Doctor (Pty) Ltd, that was sold on to MMI in 2012. In recent times, the company has decided to focus exclusively on innovative technologies in the healthcare space. Together with eHealth and InTouch Health, ER Advantage Medical Investments is launching a new telerobotic and remote physician service into ER Consulting Inc managed emergency units. In addition to the telerobotic service, ERA is exploring alternative consultation techniques through various telehealth platforms.